See how you compare to other Aussies and their devices
Australians are the,4th largest consumers of smartphones, with only Sweden, South Korea and the Netherlands higher. 94 percent of Australians aged 16-24 own a smartphone (it was 91% in 2015) and in 2016 a total of nearly 16 million Australians use smartphones*.
The Android operating system is the dominant player on a global scale, with an 84% share across such brand devices as Samsung, HTC, Sony, etc. In Australia, Apple and Samsung are market leaders with Apple sitting at 43% and Samsung 33% while on a global scale Apple’s iOS has 15% market share.
Consumer growth is driven by Connected Entertainment with 30% of Australians owning smart TVs and gaming consoles. However, the growth is not as much as predicted; with only 4% of Australians intend to purchase a connected home device in the next year or so. It’s worth mentioning the rapid uptake of Streaming Video on Demand services in Australia has seen a rise in users adopting the capabilities and systems of such services as Netflix, Stan and Fetch TV.
Upgrading Your Device
Mobile consumers upgrade their smartphones on average nearly every 3 years. This trend is plateauing and some of the reasons include strong advertising from market leaders by highlighting the new features of the device – camera, screen size and technology (battery life, software). Other reasons for upgrading are smashed screens, legacy operating system and battery life.
Smartphones would not be as popular without the explosion in App development and fuelling the uptake. They lead the way in smartphone usage – gaming apps (88%), streaming service apps such as music and video (83%), social networking apps (79%). Apps have also been attributed to assisting in saving human and animal lives with tracking apps being used in pet rescues and locating of lost bushwalkers.
Are we letting smartphones rule our lives? Some experts will agree with this statement and app developers and device manufacturers have faced this possible “smartphone addiction” head on. With the introduction of blue-light reducers, do-not-disturb functions or apps that place restrictions on Facebook, Snapchat or other social media/networking apps.
Fitness and Wellness
Can we change our usage of smartphones to assist us in wellness and healthy activities? Seems we can, with the gamification of wellness apps, allowing for the user to take control of their wellness program – you can choose to be guided into a personal program for yoga, high intensity exercise and weight-loss classes which you can share with your family and friends.
Looking to the future
With 5G on the horizon and AI (artificial intelligence), the technology will see smartphones becoming less about the latest device but more about the advancements in the devices’ operating systems and upgrades. We will become, if we’re not already, a hyper-connected society.
Are you ready to upgrade or interested in seeing what new technology the latest devices offer? You can browse it all here.
*This article references sourced publication Mobile Consumer Survey 2016, The Australian Cut, Hyper Connectivity: Clever consumption Report published by Deloitte.