Don’t let the big beards intimidate you – the steady emergence of ‘Normcore’ may signal that the time is ripe to give the milk crate seat café a rabid shake down.
Whether the site of the hipster aesthetic/ideology is a cause for contemplation or contempt, there is no doubt that the ‘trend’ has managed to survive a few mutations since its early inception in the late 1990s. Today, we may recognise the Hipster (just don’t call him/her that directly) as a kind of hyper-self-consciously constructed provincial/pastoral pastiche, replete with chequered lumberjack coats n’ beards, stove-pipe pins poking out of oversized gum boots, sipping kale juice and discussing tonight’s amateur theatre show at their local – “Their nudeness just speaks of totes nihilism – like, whatevs”.
Hard for any self-respecting citizen to not feel slightly queasy when a fashionista middle-class guy ends the convo with “Namaste”, and we may wax hours about pet peeves – so, perhaps the discussion can constructively be steered towards the recent trend to hit the streets – Normcore.
Yes, you heard it right here folks. Normcore is a blend of ‘normal’ and ‘hardcore’, and its intention is to express a complete rebellion towards any kind of outward constructed idea of self. It is so post-modern progressive that its anti-establishment ‘Prada may care’ forty-somethin’ daddy down at Bunnings kinda gear is meant to be an anti-trend cultural statement.
Think straight leg denim shorts to the knee, plain tees tucked into chino pants, unisex in style – basically, anything non-branded cotton/poly blend that you can find hanging in the likes of Kmart or Target.
Of course, to understand that wearing white sneakers and tees with boyfriend jeans is not hang ‘round the house wear, the ‘viewer’ must be contextualised to the notion in order for the wearer to be‘understood – which means in hipster speak, “like, fashion is just so full of deep layers right now even Derrida would have a totes time trying to deconstruct this one,” kind of irony.
So the next time you wanna channel the Seinfeld crew, remember that a plain polo tee is not necessarily anymore, a plain polo tee. Of course, you’re like, so totes deck right now, you knew that already.
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