Want to improve your LinkedIn profile? It’s a great idea. After all, lots of small businesses are using LinkedIn to attract customers.
LinkedIn is a powerful tool for business networking. At 3,600,000 users in Australia, LinkedIn is an undeniably popular way for businesses to get social, online.
So how does your business ensure it put its best foot forward on LinkedIn? The answer is to make sure you are optimising each section of your profile. Here are a few LinkedIn profile tips to help lift your social presence.
PLAN TO SUCCEED
As with all marketing, the better the planning, the better the outcome. So before you plunge into LinkedIn create a plan that covers exactly how you’re going to use your profile to make it attractive and engaging to your prospects.
YOU TALKIN’ TO ME?
First up, it’s important to understand who you’re trying to communicate with – who is your target audience. The way your business presents itself should be based on who you are trying to engage. Is it new business or new recruits? That will have a bearing on how you present your business and what you post.
A PICTURE SAYS IT ALL
First impressions count. Make sure your business LinkedIn profile has a great image. There’s no doubt that profiles with good images get more views. So keep your images fresh and professional.
DEADLINE FOR A GOOD HEADLINE
The headline works in tandem with the image to attract people to your profile. Make it punchy, concise yet professional.
Just like in face-to-face business relations, you need to build up trust by demonstrating your ability to do the job. So put some time into populating the summary and experience sections of your profile. Ensure that your Summary uses the majority of the 2000 character limit and lists the specialities of your business. You’re there to get noticed, so the best way is not just to tell but to show visitors that you’re a business worth engaging.
TRACK RECORD COUNTS
Demonstrate your bona fides and track record by showcasing past work. This can be done through a range of content including blogs, videos, images and links to your website.
And why not use LinkedIn’s Recommendations and Endorsements to really build your case.
Connections are an integral part of the LinkedIn thing. The more, the merrier and the more you will be found and noticed. Commentators say that anywhere between 300 and 3000 connections are recommended.
It’s best that your LinkedIn profile is written in the first person to make it more direct and appealing. Also, ensure your content is original and relevant without being boastful. Like all social media, you need to make sure you are giving visitors value at all times. It’s not a billboard to advertise your goods or services.
If it reads like a straight advert, you’ll lose visitors and could damage your business reputation. Not worth the risk!
Original and relevant content is important. For example, case studies. Make it interesting with a variety of content types such as infographics, video, Slideshare as well as images.
Finally, don’t forget to used relevant keywords throughout your profile and to create a short URL(instead of the default URL supplied by LinkedIn) to make it easy to share and to be found.