Emerging technologies are coming to market faster than you can blink! Find out how these online platforms and assistants can help support your business growth and nurture positive customer engagement.
Today’s customer expects convenience and immediacy. We shop for groceries, clothing, concert and movie tickets, research and book flights, hotels and book appointments for services such as hairdressers, beauticians and make reservations at their favourite restaurants. The added bonus is this technology allows for customers to engage with you 24/7!
If you are a restaurant or café owner, online platforms restaurant managers such as OpenTable and Dimmi allow for several functions – customer engagement and back-office tools. The technology encourages customer-centric engagement, a large factor in the success of your business – allowing your patrons to make their own reservations at their favourite table or reducing the bill pain-point with a table side POS solution. The advantage of these platform’s wholistic approach is the many functions available – mapping the best dining layout for your space; a smart marketing tool to encourage first-time diners to become regulars via their social media and contact database management. The platforms also encourage post-dining engagement with diners invited to leave a review and share the review via social media.
Retail POS app and hardware
Applications such as SquareApp and PayPal Here remove the pain-point of traditional retailing with a handy POS solution for your on-the-go retail business – café, market stall, salon, personal training or trade business. Providing smart solutions for all facets – acceptance of debit and credit cards, tracking all sales, providing customers with receipts, sales reports, inventory management, fast transactions and integration with your preferred accounting software.
A recent survey conducted by BrightLocal (2016 Local Consumer Review Survey) suggests 84% of consumers trust online reviews as much as personal recommendations from family and friends. While maintaining reviews on your own business website may prove to be time-consuming and involve your web developer, it’s worth consideration with the ability to maintain a dialogue with customers who have made the time and effort to review your business or service. Whether on the general search engine sites in the marketplace – Google, Yelp for example, industry specific review sites – TripAdvisor for travel; Zomato and others for dining reviews and customer sites such as ProductReview.com.au. It is to your advantage to maintain a relationship and engagement with your customer base which will assist in influencing their future buying decisions.
Channels such as Facebook, Instagram and messaging channels such as Snapchat (now renamed as Snap) have fast become conduits where mobile-centric app e-tailing has emerged as a powerful engagement and revenue ecosystems. Two-thirds of online users are active on social media, many switching between their favoured apps. Connection with your audience and potential customer has never been easier with these new touchpoints.
With the introduction of the simple Buy Now buttons on social media channel posts, the customer can directly purchase, curate looks and post-purchase contribute to the channel and promote your products through the these posts. The customer does not have to leave the platform to engage, purchase and value add their purchasing journey.
Embrace your social media possibilities, view it as a viable and exciting channel to grow your revenue and gain genuine engagement with your customer and potential customers. Welcome to the social and m-commerce economy!
Keep up to date with technology and lead your business to success with an Optus Business Broadband Plan.
Please note: Some features and benefits on this page are provided by third parties. Optus is not responsible for the content or provision of third party applications.