How tech chatbots can boost your growth, save time and money
Chatbots or Virtual Assistant software (VA) offers small business’ with limited resources a chance to engage with, advise and communicate with customers. Chatbots are usually programmed with natural language processing and artificial intelligence that enables smart conversations and increases the awareness of your business and brand. Say farewell to your customers being on hold or being infuriated with being transferred to the wrong person. Here are some ways you can incorporate chatbots into your business. Remember, they’re not just for the big business end of town!
Chatbots offer a positive customer experience with the ability for customers to check their order status, provide feedback or update their profile or payment details. All you need to do is enter the frequent queries of customers into the chatbot software and your customer queries will be streamlined.
Sales and Marketing
By using Virtual Assistant or chatbot software allows for a more conversational experience usually incorporated within an existing platform such as Instagram or Facebook Messenger. This software can be integrated with your product range/website and the chatbot. The chatbot will engage with a customer viewing a product or particular page on your site and will act as a personal guide to your website.
If your business is more marketing focussed, a chatbot can guide clients onto your contact page on your website, be available 24/7 and to escalate the interaction to human-led customer service when necessary.
You can integrate your virtual assistant with your accounting software to keep track of tasks such as revenue, invoicing and expenses. Your virtual assistant will link to your email or messaging platform and send you reminder messages so that you can keep up to date with invoicing.
Automation means efficiency
Chatbots can help with the less interesting and sometimes tedious tasks associated with running a business. You can keep a FAQ section that learns from the questions being asked by customers and autofill customer service forms. As chatbots learn from customer interactions, they become more efficient – thus allowing your customer service team to focus on more important tasks.
How to Implement
There are easy ways to implement chatbot software into your business without the need for a developer.
Chatfuel – is a bot that is easy to use, specialises in Facebook Messenger integration and is totally free of charge.
Botsify – another free tool, you will be guided via stages to set-up your bot for your business. Also provides a good analytics dashboard.
Other recommended bots are Pandorabots and Facebook Messenger App. However, these require some developer knowledge.
Upscale your business to the latest chatbot software in order to provide your customers with smart, timely and specific information tailored to your business. This will lead to savings in time and money and stronger brand awareness with the introduction of Chatbots and Virtual Assistants.
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